(cover of Biteki July 2008)(image from www.biteki.com)
Barbie (Hsi-Yuan) Hsu, a popular Taiwanese TV actress and singer in Asia, is the cover star of the July 2008 issue of Biteki.
Unlike Voce, Biteki rarely features celebrities on the covers, and there are very specific reasons why Hsu is fronting this issue:
– She is one of the Taiwanese actors/actresses that enjoy popularity in Japan, largely due to her leading role in the extremely successful TV drama Meteor Garden, an adaptation of the Japanese manga story Hana yori Dango (Boys Over Flowers). The series has been widely popular in East Asia.
– Hsu is the write of two beauty-related books, Beauty Queen and Beauty Queen II: Female Celebrities Exposed. According to Taipei Times, Beauty Queen II shifted 800,000 copies in China and Taiwan within two months of its release. (She shares some of her beauty secrets with the Japanese readers in the July issue of Biteki.)
– Most importantly, July 2008 sees the launch of Biteki’s Chinese Edition. Even though some popular Japanese fashion magazines already publish Chinese editions, this is a first for a Japanese beauty magazine. Despite the fact that Japanese beauty products have long been popular in the nearby Chinese-speaking regions, I am still deeply fascinated by this move from Biteki.
At the moment I don’t have full information on whether the Chinese edition is in Traditional or Simplified Chinese, but I’d imagine that it would be in both. (Currently, Traditional Chinese is used in Taiwan and Hong Kong, while Simplified Chinese is used in China and Singapore.)
It seems to me that the presence of Japanese cosmetics is slowly going international (even though, presumably, the Biteki Chinese edition will focus on what is available locally instead of a translation of the Japanese version). According to recent reports from Nikkei Net, not only is Shiseido expanding retail points in China, Europe, and Middle East, the Maquillage Fall 2008 collection will include items in collaboration with British designer Christopher Kane and the ad campaign will feature model of the moment Agyness Deyn. (Well, I’d say why not just bring Maquillage to the UK….)
These are all very interesting developments, and I will try my best to keep you updated.
Related Posts:
Biteki – My Ultimate Beauty Archive
{ 8 comments }

















