all about Japanese cosmetics

There are many products that are always heavily featured in magazines and I am sure you sometimes think “They are not that good.” You might have used them and thought they were shockingly average, or you simply don’t fall for the hype.

For me personally, these products are over-hyped in different ways:

1. Creme de la Mer (hype despite of the price)

I admit I have never used it, so I can’t say whether it is a good moisturizer in itself for me. However, I don’t think any moisturizer (even if it is well-formulated) should cost this much, especially when algae (included in this product) is one of the cheapest and easily accessible ingredient.

Some people say they just want to have a bit of luxury in life. We all do sometimes, but it is a luxury *only if* it is better than anything else!

Unfortunately, there are loads more other products that fall into this ultra-premium category. Ignorant customers can easily be lured into them.

2. Lancome Juicy Tube (hype despite of the quality)

Its price is fine. It is affordable. But many magazines claim this is the best lip gloss. I also read that, on Ebay UK, it is one of the most searched items under the Health and Beauty category.

I have used it and I do think it is good. The slanted applicator is convenient and the gloss stays put and lasts for hours. But most of my other lip glosses give the same performances and I don’t understand the hype of it.

3. Kose Sekkisei Lotion (hype despite of the irritating ingredient)

Readers from many Asian countries will know what I am talking about here. It has been sold for more than 20 years and it is still one of the most popular toners in Japan. It is claimed to give skin brightness and luminosity. A popular way to use this toner is to soak a tissue mask in it and wear the mask for a good 20 minutes.

I bought this almost ten years ago and it proved again that alcohol and I really couldn’t get along, especially when there is so much of it (imagine Clinique Clarifying Lotion 3). I’ve said this before and I’ll say it again…alcohol is a major skin irritant and should not be added to any skincare product.

4. Benefit (hype despite of the packaging)

Right, this is only about the look, and feel free to disagree, because packaging is totally subjective and all views are valid. It seems like many people love the quirky and fun packaging of Benefit. I do like some of the imaginative names of the products, but that’s as far as it goes. The packaging is indeed very catchy so I understand why it stands out, but I personally really don’t like it at all. I don’t like cartoon drawings on my cosmetics. They just seem too child-like.

I tend to like packaging that is glamorous and relatively understated, like Chanel and Dior. I do girlie too, like Paul & Joe and Anna Sui. But Benefit is just too much for me. (So is Stila.)

(The only Benefit product I am interested in is the fragrance Maybe Baby. I like the smell and the bottle is simple but glamorous and elegant. But this look is not typical of most Benefit products……)

I’ll stop here and let you guys think about what products you think are over-hyped.

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(Paul & Joe, Suqqu, Visee, and YSL…
so which side is winning?)

Several days ago, someone in the asian_beauty community over at LiveJournal asked me whether I preferred Japanese over western cosmetics. I gave an answer but was inspired to write a longer post here.

In terms of makeup, I do actually prefer Japanese products. I have ten favorite makeup brands and seven of them are Japanese. There are three main reasons:

1. I tend to go for sheer pigmentation for eyeshadows, blushers and lipsticks.

2. I love cute/elegant/princessy (depending on the brand) packaging. I know this is purely subjective. Brands like Pout and Benefit have more than merely functional packaging and they are known for cute and quirky images respectively, but I am never a fan. Not even Stila (sorry Stila fans)…I don’t like cartoon drawings on my makeup. On the other hand, brands like Ayura and Jill Stuart can do no wrong for me.

I don’t usually put my makeup items away in toiletry bags or drawers. I arrange them beautifully and display them happily on my dressing table and on the shelves. They are part of the room and part of the decor. I choose my makeup with the same aesthetic eye as I choose a table lamp or a coffee table.

The bottom line is, with many brands that have looks that appeal to me, when I need something (be it a lipstick or a foundation), I am usually able to find something that looks great, both on my face and in front of my eyes, and I will use it with more enthusiasm and joy.

And it just happens that most of these brands are Japanese.

3. A simple reason: most Japanese makeup items are scent-free.

Skincare-wise, I don’t have a preference. When I first started using skincare products, I chose them by reading the blurbs. If they sounded like something I wanted my skin to look like and if the price was within my budget, I would consider trying them. But over the years, I have learned to pay attention to the chemical aspects of skincare products. Now the first thing I look at when choosing skincare products is the ingredient list. I know what is good for my skin and what I should avoid.

In this case, the packaging is important in terms of preserving the antioxidants in, say, a moisturizer. A container with a pump dispenser is far better than a jar with a lid. (So of course we are not talking about aesthetics here.)

The thing with quite a few Japanese toners and moisturizers is that they tend to have alcohol to create that fresh feel after each use. But my sensitive skin can’t really tolerate that. (I don’t think alcohol should be in any skincare product anyway. It is potentially drying and irritating.) I do love some of the Shu Uemura products because they are alcohol-free and are so gentle. But currently most of my skincare products are from western brands. For example, my moisturizers are from Estee Lauder and Lancome, and recently I bought one from Nivea. If you happen to wonder what I use on a daily basis, read my post here.

I think many of us, especially the younger generation, are getting quite knowledgeable about what does and doesn’t work, but there are still some people who buy whatever the sales assistants say is good. I do try to encourage friends around me to learn more about ingredients in skincare products. After all, they go on our faces every single day…we might as well learn about them. I think a good place to start would be Paula Begoun’s website, as I am sure many of you know. Do some research and it will benefit you immensely!

Overall, Japanese makeup has the edge. Skincare-wise, I simply use what works for me. At the moment, there are more western products in my skincare routine, while several years ago, I used more Japanese products. So I wouldn’t say I have a clear preference. It depends on what suits my skin and what is more available at a given time and place.

So, what’s your take on this?

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