(Paul & Joe, Suqqu, Visee, and YSL…
so which side is winning?)
Several days ago, someone in the asian_beauty community over at LiveJournal asked me whether I preferred Japanese over western cosmetics. I gave an answer but was inspired to write a longer post here.
In terms of makeup, I do actually prefer Japanese products. I have ten favorite makeup brands and seven of them are Japanese. There are three main reasons:
1. I tend to go for sheer pigmentation for eyeshadows, blushers and lipsticks.
2. I love cute/elegant/princessy (depending on the brand) packaging. I know this is purely subjective. Brands like Pout and Benefit have more than merely functional packaging and they are known for cute and quirky images respectively, but I am never a fan. Not even Stila (sorry Stila fans)…I don’t like cartoon drawings on my makeup. On the other hand, brands like Ayura and Jill Stuart can do no wrong for me.
I don’t usually put my makeup items away in toiletry bags or drawers. I arrange them beautifully and display them happily on my dressing table and on the shelves. They are part of the room and part of the decor. I choose my makeup with the same aesthetic eye as I choose a table lamp or a coffee table.
The bottom line is, with many brands that have looks that appeal to me, when I need something (be it a lipstick or a foundation), I am usually able to find something that looks great, both on my face and in front of my eyes, and I will use it with more enthusiasm and joy.
And it just happens that most of these brands are Japanese.
3. A simple reason: most Japanese makeup items are scent-free.
Skincare-wise, I don’t have a preference. When I first started using skincare products, I chose them by reading the blurbs. If they sounded like something I wanted my skin to look like and if the price was within my budget, I would consider trying them. But over the years, I have learned to pay attention to the chemical aspects of skincare products. Now the first thing I look at when choosing skincare products is the ingredient list. I know what is good for my skin and what I should avoid.
In this case, the packaging is important in terms of preserving the antioxidants in, say, a moisturizer. A container with a pump dispenser is far better than a jar with a lid. (So of course we are not talking about aesthetics here.)
The thing with quite a few Japanese toners and moisturizers is that they tend to have alcohol to create that fresh feel after each use. But my sensitive skin can’t really tolerate that. (I don’t think alcohol should be in any skincare product anyway. It is potentially drying and irritating.) I do love some of the Shu Uemura products because they are alcohol-free and are so gentle. But currently most of my skincare products are from western brands. For example, my moisturizers are from Estee Lauder and Lancome, and recently I bought one from Nivea. If you happen to wonder what I use on a daily basis, read my post here.
I think many of us, especially the younger generation, are getting quite knowledgeable about what does and doesn’t work, but there are still some people who buy whatever the sales assistants say is good. I do try to encourage friends around me to learn more about ingredients in skincare products. After all, they go on our faces every single day…we might as well learn about them. I think a good place to start would be Paula Begoun’s website, as I am sure many of you know. Do some research and it will benefit you immensely!
Overall, Japanese makeup has the edge. Skincare-wise, I simply use what works for me. At the moment, there are more western products in my skincare routine, while several years ago, I used more Japanese products. So I wouldn’t say I have a clear preference. It depends on what suits my skin and what is more available at a given time and place.
So, what’s your take on this?
