Makeup, Skincare, Fragrance and a Bit of Fashion
(image from i-voce.boxerblog.com/newsflash/)
Updated on December 17th, 2008:
Please see more images here.
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(image and info from www.nikkei.co.jp)
The new point makeup collection includes:
– Moisture Rouge (Color-on Type): 12 shades (including 6 Clear-Fit Colors)
– Moisture Rouge (Sheer Type): 9 shades
– Lip Essence EX (lipstick base)
– Eyes Creator (3D): 5 variations
– Face Creator (3D): 4 variations
– Eye Color N (Powder): 15 shades
– Eye Color N (Cream): 10 shades (as base or eyeliner)
The cases (which include the brush/ sponge tip) of Face Creator/ Eye Color N are sold separately.
The Eyes Creator (3D) palettes include four powder eyeshadows and a cream eyeliner. (I will pay attention to VI367, presumably a lilac palette.) The Face Creators feature a blusher as well as shades to highlight and contour the face.
The new base makeup items include:
– Lasting Powdery UV (SPF 25, PA++)
– Lasting Liquid UV (SPF 25, PA++)
– Styling Keep Base UV (SPF 24, PA++)
– Concealer Stick EX (SPF 25, PA++): 3 shades
Maquillage is quite widely available in Asia. According to Nikkei Net, it is sold in Japan, Korea, Singapore, Thailand, Taiwan, Hong Kong, The Philippines, Vietnam, and Malaysia. It will launch in China in 2009.
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(image from Shiseido)
For me, Japanese makeup is constantly innovative and progressive, and, on the whole, it is leading the rest of the field. Today I’d like to talk a little bit about the product development of point (color) makeup, and I’ll probably touch upon base makeup in a later post.
If you have been following Japanese cosmetics for the last decade, you will probably remember that, in the late 90s, a lot of the innovations were about creating lipsticks with a beaming watery shine. It was all about “gloss in a stick”. I still remember some ads from Shiseido PN featuring Arisa Mizuki with very glossy lips. The image you see above, from Shiseido PN’s spring 1999 collection, is what I remember the most from that period of time, and it really reflected what was then going on with Japanese makeup.
After the millennium, the development moved onto eyeshadows. The pigmentation level became more varied and there were more textures available (mousse, cream, liquid,…), both of which offered more choices for us. Also, the texture of the powder as well as blendability the staying power improved quite substantially. As far as trend is concerned, Japanese eyeshadows were getting more and more shimmery. They created dimension for the eyes, but it became increasingly difficult to find matte eyeshadows from Japanese brands. (It is almost hard to believe that Sofina’s Aube used to release eyeshadows that were completely matte.)
Now, we are back to lipsticks, as we have come full-circle within the last decade. While it was mainly about the finish ten years ago, it is now about the inner strengths. Major brands like Shiseido and Kanebo have been working on improving lipsticks’ moisture level and lasting power. Marketing-wise, lipsticks are often taking center stage as key items in seasonal collections, whereas, only a few years ago, they seemed almost secondary to all the eyeshadow palettes.
Lavshuca spring 2009 collection features
Unlike eyeshadows, I don’t think we are going to see a shift in the finish of lipsticks. (It seems that most Japanese customers still prefer moderately-pigmented lipsticks with a mildly glossy shine.) But we will hopefully be experiencing lipsticks that are even more lip-conditioning and with even better lasting power. So far I haven’t seen the drastic difference across major brands that I saw in eyeshadows (in terms of texture and staying power), but this is where the advancement of technology can potentially work its trick. We’ll see what happens.
Precursors of tomorrow:
Maquillage Lasting Climax Rouge
Coffret D’Or Full Styling Rouge Color
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(image and info from woman.excite.co.jp)
– any lipstick (from Dior Addict High Shine, Dior Addict High Color, or Rouge Dior range)
– eyeshadow single (limited-edition shade only available in this set)
– Diorshow Powder in 001
– silver mirror
– silver pouch
The set is priced between 8400 (87 USD) and 8610 JPY, depending on the choice of lipstick. It is a lot cheaper than the Cannage collection in 2007, which was around 300 USD and featured a much more luxurious-looking bag. Maybe this is partly due to the current economic climate…
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(image and info from woman.excite.co.jp)
(The website hasn’t specified which shades from The Multiple range are included in these two duos.)
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In the US, only 001 Beige Diamond is sold, but in the UK (and the rest of Europe, I think) and in Asia, there is also 002 Pink Diamond. The one I have is Beige Diamond.
Beige Diamond is a pale champagne gold with multi-colored shimmer. The finish is shimmery without being overly sparkly. (I also tested Pink Diamond at the counter. It goes on as a very shimmery platinum and looks noticeably more sparkly than Beige Diamond. It doesn’t look particularly pink when worn.)
I actually haven’t used Beige Diamond on my face yet. (Unlike a few other Dior seasonal limited-edition items, I will be using this one…but I will wait until a bit later to dip in.) Based on the light swatches on the back of my hand, it seems that the shimmery particles are quite fine and the effect looks dimensional rather than flat.
I also like the design of the case. With all the bling, the case still manages to look elegant and it definitely oozes glamour. The metal case is also quite heavy, which I like. It certainly has a very substantial look and feel.
The compact also comes with a brush (which is not stored in the compact). Both have their own velvet pouches.
Usually, Dior releases items for lips for the holiday season (wristband-style bracelet for 2002, ID tags for 2003 and 2004, dice charm for 2005, heart charm for 2006, and necklace for 2007). This is the first time in years that we are getting something pure and simple (although very bejewelled) that doesn’t double as something else. But my other half did say that it is heavy enough to be a paper weigh. (What a luxurious paper weigh it would be…)
(Both my friends The Muse at Musings of a Muse and Betsy at Autumn Masquerade have reviewed Night Diamond Beige Diamond on their blogs. It seems that we all like it!)
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Do have a look at Voce’s press event blog for more photos of SUQQU’s spring 2009 collection.
(Check out my previous post on the collection here.)
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(images and info fromAgain, I am keeping a close eye on the new eyeshadow palettes. The five variations of Shine Accent Eyes are 01 Orange, 02 Pink, 03 Green, 04 Blue, and 05 Beige
The palettes feature very soft colors. Even the eye-lining shade in each palette seems quite light. Below, from the Coffret D’Or website, you can see where shades are applied:
I think I will probably get 01 Pink Variation (which includes a lilac shade) and compare it with 3D Lighting Eyes in Purple Variation. (I also like the fact that the jewel details are different for the new eye palette series.)
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(image from www.sofina.co.jp)
This is a somewhat similar overhaul to the ones that Shiseido and Kanebo had with PN and T’Estimo. But, with Primavista just launched, Aube Couture will probably not be a megabrand like Maquillage or Coffret D’Or. (Both feature base as well as point makeup items.)
For me, this is a very similar packaging update that Aube has done every two or three years. But the new name does suggest that customers will be able to choose shades that really suit and flatter their facial features.
The new packaging looks slightly more grown-up than the look of the current Aube. Again, this is the same case with Maquillage (from PN) and Coffret D’Or (from T’Estimo).
Currently, the Aube Couture page on the Sofina website only has information on the new lipstick range, Designing Rouge. But you can see an image of the five Designing Eyes palettes on the Biteki website. (I am liking the thicker cases.) According to Voce, Aube Couture’s launch lineup will also feature blushers, mascaras, eyeliners, eyebrow pencils, and a bi-phase makeup remover.
I am looking forward to seeing more images of the products, and I might think about picking up a few later on.
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My post on Majolica Majorca’s holiday 2008 collection has been updated to include more images. Do have a look at the two Majolook Illuminator palettes.
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Jill Stuart Story of Fragrances Collection for 2025 & 2026 (image from www.cosme.net)
