-Primavista

(Sofina Primavista Face Powder)
(image from i-voce2.com)

When Sofina Raycious did not release a spring/summer 2008 lineup, I thought it was obvious that this great base makeup line had been discontinued. (On the other hand, I am now able to say that I have the complete set of Raycious powder foundation cases since 1999 (the annual releases, not the limited-edition ones).)

I was wondering whether there would ever be a new base makeup line from Sofina, and now we have the answer. On September 1st in Japan, Primavista will officially join Aube (point makeup line) as well as all the skincare lines at Sofina counters.

The Primavista debut lineup includes:

– Powder Foundation (7 shades, SPF15 PA++)

– Cream Foundation (7 shades, SPF15 PA++)

– Smooth Coat Base (SPF10 PA+)

– Bright Up Base (SPF10 PA+)

– Face Powder (seen above)

(all images from i-voce2.com)

For me, this is one of the most exciting base makeup releases in recent seasons. At the moment, the new items seem to be typical fall/winter releases, featuring products like cream foundation and loose powder. I am expecting the usual moisturizing properties and soft-focus finishes from some of these fall/winter items.

While I am very interested in the loose powder, I will be waiting to see if there is going to be a spring/summer powder foundation next year, which should supposedly be more sebum-absorbing and more suitable for my oily skin.)

You can see photos of the Primavista launch event here.

Lavshuca Face Powder
(my loose powder favorite at the moment)

Loving Japanese Brands – Sofina

Can’t Live Without – Shiseido ZA Two-Way Foundation

ck Calvin Klein Mineral Based Loose Powder

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