by PJ on Tuesday, February 17, 2015
in _Stash Debut, -Kao, -Primavista, -Sofina, 2009 Spring, 2009 Summer, all about Japanese cosmetics, makeup, makeup - base makeup, makeup - base makeup - powder, stash focus
by PJ on Wednesday, September 3, 2014
in -Kao, -Primavista, -Primavista Ange, -Sofina, 2014 Fall, 2014 Holiday, all about Japanese cosmetics, makeup, makeup - base makeup
by PJ on Wednesday, August 13, 2014
in -Kao, -Primavista, -Primavista Ange, -Sofina, 2013 Spring, 2013 Summer, all about Japanese cosmetics, makeup, makeup - base makeup, makeup - base makeup - primer/concealer, stash focus

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Earlier this year, I reviewed Powder Foundation UV (Long Keep) from Kao Sofina Primavista Ange, a base makeup line developed for the Taiwanese market. (The line is not sold in Japan.) The products are formulated to appeal to those with combination or oily skin who need to cope with a warm and humid climate. Besides the powder foundation, I also purchased Long Keep Base UV and Liquid Foundation UV (Long Keep). (I rarely use primers or liquid foundations, but I was curious about them.) Today I am reviewing Long Keep Base UV.
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(image/info from www.cosme.net)
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In the last few years, Kao Sofina Primavista has been releasing two limited-edition powder foundation cases each year, one for spring/summer and one for fall/winter. These cases generally don’t catch my attention as much as those from Raycious (Sofina’s previous base makeup range), but the upcoming Limited Compact Case (¥1050) for spring/summer 2014 stands out for me. Shades of pink are joined by fresh aqua blue and lime yellow, and the case looks colorful and cheerful.
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by PJ on Friday, January 10, 2014
in _Japanese Brand Profile, _Stash Debut, -Kao, -Primavista, -Primavista Ange, -Sofina, 2013 Spring, 2013 Summer, all about Japanese cosmetics, makeup, makeup - base makeup, makeup - base makeup - foundation, stash focus
by PJ on Friday, September 30, 2011
in _Japanese Brand Profile, -Kao, -Primavista, -Primavista Dea, -Sofina, 2011 Fall, all about Japanese cosmetics, makeup, makeup - base makeup
(image/info from www.nikkei.com)
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Primavista, Kao Sofina‘s base makeup line, was launched in September 2008 to replace my beloved Raycious. On November 15th, Sofina will release Primavista Dea, a sub-line of Primavista that is designed for consumers over fifty. According to Kao (which owns the Sofina brand), the range incorporates “pure blossom powder” to help target the appearance of large pores and sallowness.
Primavista Dea’s launch collection for fall/winter 2011 includes:
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by PJ on Saturday, January 15, 2011
in -Kao, -Maquillage, -Primavista, -Shiseido, -Sofina, 2010 Holiday, 2011 Spring, 2011 Summer, all about Japanese cosmetics, makeup, makeup - base makeup
(image/info from www.nikkei.com)
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Kao Sofina Primavista will release its spring/summer 2011 base makeup collection in Japan on February 19th. The collection includes:
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(image/info from www.cosme.net)

(image from www.nikkei.co.jp)