-Shiseido

Shiseido The Ginza May 14 2011 1(images/info from www.nikkei.com)

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Shiseido will open Shiseido The Ginza, a flagship store in Tokyo’s Ginza area, on May 14th.

The three-story store will offer a variety of services, including Beauty Marché (retail), Bihada Lounge (counseling & retail), Dressing Table (private spaces for product sampling and relaxing), Shiseido Photo Studio, Beauty Boost Bar (hair & makeup salon), Personal Beauty Session (counseling service), and Espace Clé de Peau Beauté (beauty treatments).

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Shiseido Summer 2011 Makeup 1(images/info from i-voce.jp)

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SHISEIDO (Global Brand) will release its summer 2011 makeup collection in Japan on May 1st. The collection includes:

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Each year, Japanese beauty magazine Biteki publishes results of its annual survey of its readers’ favorite beauty products in various categories. I am usually particularly interested in all the makeup categories, and, this year, I noticed that three of the eye palettes that I bought in 2010 are among the top 10 eye palettes. (This is surprising to me, as the eye palettes I tend to go for are not usually the most popular ones.)

Here are some brief thoughts on the three palettes (the numbers indicate their rankings in the top 10, and see links for my reviews):

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1st: Lunasol Aurorize Eyes in 02 Light Variation

Kanebo Lunasol Aurorized Eyes 02 Light Variation Fall 2010 Makeup 1

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I know that top finishers in the eyeshadow categories (singles/palettes) are usually neutral-toned and I expected a Lunasol palette (possibly from the Aurorize Eyes series) to top the chart (again), but I didn’t expect that it would be this one. (I thought it would be between (the more airy) 01 Nuance Variation and (the more intense) 05 Contrast Variation.) It seems that the combination of ultra-wearable light warm-toned neutrals and the beautifully dimensional shimmer Lunasol is known for has captured the hearts of many makeup fans in Japan.

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Sofina Primavista Website January 2011 1(image from www.sofina.co.jp/primavista)

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The following posts have been updated with additional information:

Maquillage 5th Anniversary Makeup Collection

Primavista Spring/Summer 2011 Base Makeup Collection

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Shiseido Maquillage Spring Summer 2011 Base Makeup 1(images/info from i-voce.jp)

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Shiseido Maquillage will release its spring/summer 2011 base makeup collection in Japan on February 21st. The collection includes:

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Shiseido Global Brand 7(image from www.shiseido.co.uk,
info from www.nikkei.com)

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According to Nikkei, as SHISEIDO‘s (Global Brand) first international expansion move in 2011, the brand will be available in Armenia and Belarus from February.

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Related posts on SHISEIDO’s expansion:

Panama & Moldova

Columbia

South Africa

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6th: Maquillage

Shiseido Maquillage Holiday 2010 5th Anniversary Makeup 1(image from cosmetics-medical.com/mcs)

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Maquillage’s holiday 2010 makeup collection celebrates the line’s 5th anniversary. The Powder Celebration set includes a 7-shade loose powder (pictured above and below) and a pressed powder. The loose powder is certainly a one-off creation that we don’t see every year.

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Shiseido Global Brand 6(image from www.shiseido.co.uk,
info from www.nikkei.com)

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More news on SHISEIDO‘s international expansion. According to Nikkei, SHISEIDO is now available in Panama and Moldova.

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Related posts on SHISEIDO’s expansion:

Columbia

Georgia

South Africa

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Shiseido Integrate Rainbow Grade Eyes BE303 Fall 2010 Makeup 1

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Shiseido Integrate‘s Rainbow Grade Eyes in BE303, from the line’s fall 2010 makeup collection, is actually not the first item from the line that I tried. A couple of years ago, a friend of mine kindly gave me her Diamond Eyes in VI226 to help increase my collection of lilac-toned eyeshadow palettes. I do like the palette. The powder is very smooth and almost creamy, and the colors are beautiful. Then, when I saw Rainbow Grade Eyes on-line, I thought it was time to try another eyeshadow palette from the line.

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Shiseido Integrate Spring 2011 Makeup 1(image/info from www.nikkei.com)

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Shiseido’s Integrate will release its spring 2011 makeup collection in Japan on February 21st. The collection includes:

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