(images/info from cosmetics-medical.com/mcs)
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For holiday 2010, Shiseido Maquillage will release the limited-edition Powder Celebration set to celebrate the line’s 5th anniversary. The set includes a 7-color loose powder and a pressed powder.
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(image from www.nikkei.com)
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Have a look at the posts below for (more) swatches of the collection items.
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Integrate Fall 2010 Makeup Collection
I was waiting to see swatches of the new Rainbow Grade Eyes palettes. BE303 (wrongly named as BR303 in the article) is the one I want to try the most, and the colors do still look very good. PK309 also looks nice. On the other hand, the purple in VI708 looks a little too greyish for me.
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Lunasol Fall 2010 Makeup Collection
Finally we see the close-ups of the Aurorize Eyes palettes. The shades in the middle of the palettes appear to be intensely shimmery. I still think I will be trying 02 Light Variation. (Some of the colors look a little washed out possibly (at least partly) due to the amount of light-reflective shimmer they have. I noticed this in the September 2010 issue of Biteki as well.)
(image from www.shiseido.co.uk,
info from www.nikkei.com)
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In 2008, SHISEIDO started implementing a 3-year plan to increase its global presence. (See my post in 2008 regarding this here.) A major part of the plan is to increase the brand’s retail points across the world. Since then, SHISEIDO has commenced business in the following countries:
March 2008: Romania, Bulgaria
May 2009: Egypt
August 2009: Laos, Morocco
December 2009: Azerbaijan
May 2010: Mongolia
From this month, SHISEIDO will launch retail points in three Balkan nations: Albania, Kosovo, and Macedonia. The brand will be the first Japanese cosmetics brand available in these three countries.
With these European launches, the brand will be available in 77 countries, including 44 European countries.
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Updated on October 15th, 2010:
According to one of Shiseido’s latest press releases (via www.nikkei.com), the brand was available in Mongolia from September.
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Related posts on SHISEIDO:
Fall 2010 Makeup Collection
Summer 2010 Makeup Collection
Luminizing Satin Eye Colors in Caramel & Paperwhite
(image from www.nikkei.com)
(images/info from www.nikkei.com)
Shiseido Maquillage will release its fall/winter 2010 base makeup collection in Japan on August 21st. The collection includes:
– Treatment Lasting Compact UV (cream-to-powder foundation, SPF24, PA++, 7 shades)
– Moisture Forming Powdery UV (SPF20, PA++, 7 shades)
The foundation cases are sold separately. (Both cases look quite pretty. I particularly like the one for the powder foundation.)
Related posts on Maquillage:
Fall 2010 Makeup Collection
Spring 2010 Makeup Collection
Fall/Winter 2009 Base Makeup Collection
(images/info from www.nikkei.com)
Earlier, a reader and I were talking about the lack of excitement of Majolica Majorca’s recent seasonal collections. (See the post on Majolica Majorca’s fall 2010 makeup collection.) It seems that, for the coming season at least, the excitement will be coming from one of Shiseido’s other drugstore lines, Integrate.
Among the items of Integrate’s fall 2010 makeup collection is Rainbow Grade Eyes. The lower left shade in each of the nine variations contains “rainbow pearl”, which imparts multi-colored shine and shimmer.
The rest of the collection includes:
– Smooth-on Liner (2 shades)
– Micro Slim Eyebrow (3 shades)
– Diamond Star Rouge (12 shades)
– Sakura Drop Essence (lip conditioning essence)
– Mineral Foundation (Pressed) (SPF16, PA+, 1 new shade)
– Mineral Foundation (Loose) (1 new shade)
Both the colors and the packaging of Rainbow Grade Eyes look really lovely, and, for 1575 JPY (about 11.8 GBP) for a palette, I would be quite happy to try two or even three different variations…
The collection will be released in Japan on August 21st.
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Updated on July 11th, 2010:
See photos of the collection (taken at a press event) here, here, and here.
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Updated on August 14th, 2010:
See swatches of the collection items here.
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Related posts on fall 2010 makeup collections:
Lavshuca
Kate
Visée
(image from www.nikkei.com)
