by PJ on Monday, October 25, 2010
in -Coffret d'Or, -Integrate, -Kanebo, -Shiseido, 2010 Fall, 2010 Spring, all about Japanese cosmetics, makeup, stash focus
by PJ on Friday, October 22, 2010
in -Coffret d'Or, -Integrate, -Kanebo, -Lunasol, -Shiseido, 2010 Fall, all about Japanese cosmetics, makeup, seasonal makeup top 10
(continued from Part 1 and Part 2)
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3rd: Integrate
(image from www.nikkei.com)
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Integrate has been slowly changing its brand image. (Remember the TV ads starring Angelina Jolie when the brand was first launched several years ago?) Integrate is now a cuter and more girlie line, and the new Rainbow Grade Eyes series from Integrate’s fall 2010 makeup collection makes a clear statement regarding how the line wants to be perceived. The message is clear.
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(image from www.shiseido.co.uk,
info from www.nikkei.com)
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More news on SHISEIDO‘s international expansion. According to Nikkei, SHISEIDO will be available in Columbia from November.
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Related posts on SHISEIDO’s expansion:
Georgia
South Africa
Albania, Kosovo, Macedonia

(images/info from www.nikkei.com)
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Shiseido Integrate will release its holiday 2010 makeup collection in Japan on November 21st. The collection includes:
– Crayon Eyes (9 shades)
– True Shining Gloss (7 shades)
– Rainbow Grade Eyes (1 new variation, limited edition)

(Rainbow Grade Eyes for holiday 2010)
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See the nine Rainbow Grade Eyes variations from Integrate’s fall 2010 makeup collection here.
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Other holiday 2010 makeup collections from Japanese drugstore lines:
Majolica Majorca
Lavshuca
Kate

(images/info from cosmetics-medical.com/mcs)
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For holiday 2010, Shiseido Maquillage will release the limited-edition Powder Celebration set to celebrate the line’s 5th anniversary. The set includes a 7-color loose powder and a pressed powder.
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