(image from www.sofina.co.jp/hada-ka)
After I posted about Sofina’s Beauté skincare line, one of my readers, Ming, requested that I write about Hada.ka, one of Sofina’s other skincare lines. Here is a brief overview of the line.
Hada.ka was launched a few years ago and is available at Sofina counters in Japan and Hong Kong. The line is targeted at consumers in their twenties with unstable skin conditions due to various factors such as lack of sleep and stress. The key product of the line is Deep Boost, which is used after the cleanser and before the toner. It is supposed to facilitate the absorption of the toner and whichever is applied afterwards and to help the skin stay optionally hydrated.
(Some other Japanese skincare brands/lines also feature products that are used before a toner. (I call them pre-toners.) Most are for deep hydration and some (infused with ingredients such as AHA or BHA and used with cotton pads) are wipe-off exfoliators.)
Here is the current lineup of Hada.ka (with notes on whether a product is for morning/night/both):
– Makeup remover:
Skin Reset Oil Cleansing (night)
– Face wash
Skin Reset Washing Foam (morning/night)
– Massage serum
Refining Massage (night)
– Skin softener/texturizer (used before toner)
Deep Boost (morning/night)
– Toner
Aqua Charge Lotion (morning/night)
– Moisture serum
Night Moist Solution (night)
– Emulsion
Deep Moisturizer (night)
– Emulsion/sunscreen
UV Protect Moisturizer (morning)
(Aqua Charge Lotion and Deep Moisturizer are available in two versions for different skin types. Also, UV Protect Moisturizer is available in two versions, one with SPF 24 PA+++ and one with SPF 50 PA+++.)
Prices of Hada.ka’s items are similar to those of Sofina’s other skincare lines. For instance, Deep Boost (180ml) retails for 2835 JPY (about 30 USD).
I have not tried items from Hada.ka yet. If you have, do please let me know your thoughts on them. Thank you very much!
Related posts:
From My Treasure Chest – Sofina Aube Rouge Dressious
Sofina Aube Couture Fall 2009 Collection
Sofina Primavista Powder Foundation Moist Touch
(image from www.nikkei.co.jp)
With Japanese cosmetics, apart from the new lines springing up every now and then, an existing line sometimes revamps the packaging to keep things fresh.
Before being replaced by Aube Couture, Aube went through a few packaging revamps. About every two years, we would get a whole new Aube look. As the brand attempted to look and be more and more youthful and approachable, I have to stay I generally liked the packaging less and less. There was something about some of the older cases that really appealed to me.
I think I purchased Rouge Dressious in RS376 in 2001. At the time, the next Aube look had been introduced. It still featured dark-blue cases (with a gloss finish), but I think some of them (especially the lipstick cases) looked almost too streamline and simple. The old products, such as Rouge Dressious, were on their way out for good, and I thought I’d at least get one item and have it join my permanent collection.
(RS376 is an elegant deep rose-red.
The actual color looks cooler than it does in the photo.)
I don’t think this is how Aube looked when it was first launched, but it was how it looked when I first got interested in Japanese cosmetics and this is still by far my favorite Aube look. As “Aube” means “dawn” or “leaf” in French, I think the motif at the waist of the lipstick case was probably meant to be a leaf (even though it also looked like a tulip).
I absolutely love the gold details against the frosted dark-blue case. The case looks so classy and elegant and it also has a somewhat assertive air about it.
Now, Aube Couture is all about easy-to-use wearable makeup to create everyday looks, and the soft and amiable packaging was designed to help convey the brand message. But I think I will still miss the Aube that was glamorous, regal and sensual all at the same time.
Related posts:
From My Treasure Chest (1) – Dior Princess Ring
User-Friendly Makeup: Aube Couture
Aube Couture Early Fall 2009 Collection
(image from www.sofina.co.jp/beaute)
A few readers have requested that I highlight one of Sofina’s latest skincare ranges, Sofina Beauté. Here is a brief profile of the line, which I hope would be helpful for you.
Sofina Beauté was launch in January 2008. It is positioned as Sofina’s anti-aging skincare range for those in their 30s and 40s. (Meanwhile, Vital Rich is targeted at those in their 40s, and Grace Sofina is marketed towards those in their 50s and beyond.)
The main claim of the line is that the products are formulated to improve the penetration of the ingredients and to be able to reach the “core” of the skin. According the press release from Kao, some of the ingredients in the products are ginger extract, citron extract, and eucalyptus extract.
The range features a full lineup of basic skincare products, which include:
– four makeup removers (oil, cream, gel, and foam)
– two face washes (foaming and non-foaming)
– four toners (I being the least emollient and IV being the most emollient)
– one skin-firming serum
– four night-time moisturizers (three emulsions and one cream)
– four daytime moisturizers (two with SPF 24, PA+++ and two with SPF 50, PA+++)
– eye mask sheets
The prices of the products are similar to those of the existing Sofina skincare products. (The night-time emulsion is 3675 JPY (about 37 USD).)
I haven’t tried products from this range so I don’t really have any first-hand experience. One reason is the alcohol, which is a recurring issue with many Japanese skincare products. (You can see the ingredient lists of the night-time emulsion (II) and the makeup removal cream here and here. The emulsion has too much alcohol and my skin will certainly not be able to tolerate the product.) I have not had a chance to see all the ingredient lists so I don’t know precisely which other products also contain alcohol.
If you have had a chance to try products from Sofina Beauté, do please leave your comment and let us know what you think of them. Thank you very much!
Related posts:
Japanese Cosmetics Focus: Kanebo Freeplus
Skincare Genre Focus: Whitening Products
Can’t Live Without – RMK Cleansing Oil
by PJ on Thursday, March 19, 2009
in -Aube (Couture), -Kanebo, -Kao, -Lavshuca, -Sofina, 2009 Spring, all about Japanese cosmetics, makeup, seasonal makeup top 10
(continued from Part 1)
6. Max Factor
(image from www.maxfactor.jp)
Many of the Max Factor releases in Asia are very different from those in the west. In the case of the spring 2009 collection, these colorful palettes have a particularly Japanese feel and look very much like the tone-on-tone palettes that have constantly been brought out by Japanese brands. (The purple-toned palette reminds me of my Lunasol Lavender Coral.)
Do check this post for a great review of the green-toned palette (with swatches of all the palettes). The writer pointed out the improvement in the powder’s pigmentation level and lasting power. (The low pigmentation level from previous releases was mentioned by one reader under my initial post on this collection.)
5. Lavshuca
(image from www.kanebo-cosmetics.jp/lavshuca)
“Cute” is still the best word to describe Lavshuca‘s makeup, but I do like the fact that the brand doesn’t try to be overly girlie. (The plum cases look quite elegant.) The spring 2009 collection includes a new range of lipsticks and eye palettes. I nearly decided to get Grade Color Eyes in PU-1 (top right in the photo above), but the colors are a little too pale and don’t seem warm enough for me. On the other hand, I am still interested in trying the new Finish Powder.
4. Aube Couture
(Aube Couture Designing Eyes)
(image from www.sofina.co.jp/aube)
I wasn’t really a big fan of Aube’s last few collections, but the new Aube Couture‘s debut collection got my attention. A lot of design went into some of the items to make them as user-friendly as possible. (Please see this post for examples and more discussion.) I’d think that the packaging was still kept very simple so that it wouldn’t overtake the actual design features, and Aube Couture certainly gets extra points from making makeup application a little bit easier for us.
The countdown continues in Part 3.
Related posts:
Aube Couture Summer 2009 Collection
Lavshuca Summer 2009 Collection
(images and info from www.joseishi.net/voce)
(images from www.sofina.co.jp/aube)
When Raycious was no longer releasing new products, I thought it was possible that Sofina would go down the route that Shiseido, Kanebo, and Kosé did and come up with a mega-brand that carries both base and point makeup. (At the time, Maquillage has already proven to be successful, and consumers continued to embrace Coffret D’Or in 2008.)
Then came news of Primavista in July, Raycious’ successor, and I wasn’t sure if Sofina would actually do anything with Aube. Later, we heard about the launch of Aube Couture in December, and everything seems to be in place for the moment.
Nothing seems very different…the name, the spokespersons, or the look of the products. So where is the identity of Aube Couture?
Product design is a huge strength in Japanese consumer goods. When we think of electronic products such as mobile phones and digital cameras and simple stationary items, it is all about those nice touches that make the products user-friendly and intuitive to use.
Every day, there are people new to makeup who find the application a little daunting. Aube Couture’s products are designed with them in mind. They are designed to make makeup application easy, efficient, and effortless.
Some Japanese makeup lines include an eye chart for eye palettes (like the one for Coffret D’Or’s 3D Lighting Eyes), but Aube Couture goes one step further. The color layout of the new Designing Eyes palettes shows where each shade goes on the lid (apart from the lining shade on the right), so we are looking at the colors and the eye chart at the same time.
I also like the design of Designing Cheek. The powder is pressed into a (roughly) half-cylinder shape. When the brush goes over the powder, the center of the brush picks up more powder than the two ends. This should make it easier to achieve a natural, flawless and dimensional finish, and it can especially help those who find blending a little tricky.
Over the last few years, Kao, among other Japanese beauty companies, has done well in coming up with new concepts and connecting with consumers on different levels, from the blue-based particles in Raycious to Est’s philosophy of emotional beauty. Now Sofina shows that a makeup range with a “couture” concept doesn’t need to carry hundreds of shades. Instead, the products give consumers the confidence and comfort in knowing that they can create a beautiful makeup look on their own.
I wonder what Japanese makeup brands will have to offer in 2009? In the meantime, I wish all of you a very happy New Year!
Related posts:
Remembering Raycious
Primavista Powder Foundation Moist Touch
Primavista Spring/Summer Base Makeup Collection
(images and info from www.nikkei.co.jp)
Sofina Primavistawill release its spring/summer 2009 base makeup collection in Japan on February 21st. The lineup includes:– Powder Foundation Long Keep (SPF 25, PA++)
– Liquid Foundation (SPF 25, PA ++)
– Clear Cover Base (SPF 20, PA ++)
– Concealer Spots Cover (SPF 27, PA++)
– Face Powder Keep & Reset (SPF 15, PA++)
Primavista’s first powder foundation from fall/winter 2008, Powder Foundation Moist Touch, doesn’t really suit me due to its glowy finish. I am expecting the Fresh Keep version to have a somewhat similar (or very slightly less glowy) finish and better sebum control.
The new Face Powder reminds me of the very first version of Raycious’ pressed powder, which has a very good matte flesh-toned powder and a highlighter. I will be putting the new Primavista version on my spring 2009 shopping list and I am hoping that it works just as well.
.
Updated on February 17th, 2015:
Read my review of Face Powder (Keep & Reset).
.
Related Posts:
Sofina Primavista Creamy Compact Foundation
Sofina Raycious Foundation Case Galore
Holiday Flashback – Sofina Aube Astral Rouge
(image from www.sofina.co.jp)
Some of you might already know that Sofina’s makeup line, Aube, will be discontinued in December and replaced by Aube Couture on December 6th.
This is a somewhat similar overhaul to the ones that Shiseido and Kanebo had with PN and T’Estimo. But, with Primavista just launched, Aube Couture will probably not be a megabrand like Maquillage or Coffret D’Or. (Both feature base as well as point makeup items.)
For me, this is a very similar packaging update that Aube has done every two or three years. But the new name does suggest that customers will be able to choose shades that really suit and flatter their facial features.
The new packaging looks slightly more grown-up than the look of the current Aube. Again, this is the same case with Maquillage (from PN) and Coffret D’Or (from T’Estimo).
Currently, the Aube Couture page on the Sofina website only has information on the new lipstick range, Designing Rouge. But you can see an image of the five Designing Eyes palettes on the Biteki website. (I am liking the thicker cases.) According to Voce, Aube Couture’s launch lineup will also feature blushers, mascaras, eyeliners, eyebrow pencils, and a bi-phase makeup remover.
I am looking forward to seeing more images of the products, and I might think about picking up a few later on.
Related Posts:
Remembering Raycious
Primavista Powder Foundation Moist Touch
Holiday Flashback: Sofina Aube Astral Rouge
(image from www.sofina.co.jp/hada-ka)
