-Sofina

Kao Sofina Aube Couture Spring 2011 Makeup 1(image/info from www.cosme.net)

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Sofina Aube Couture will release Designing Puffy Cheek in Japan on December 7th. (Cosme.Net hasn’t mentioned how many shades will be available.)

I am assuming that this is part of Aube Couture’s spring 2011 makeup collection. (The line tends to release its seasonal collections relatively early. Its fall 2010 makeup collection was out on June 15th.) I will update this post with more information later on.

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Updated on October 11th, 2010:

Sofina Aube Couture Spring 2011 Makeup 2(image/info from www.nikkei.com)

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Full product information on Aube Couture’s spring 2011 makeup collection:

– Designing Puffy Cheek (4 shades)
– Designing Premium Rouge (8 new shades (4 of which limited editions))
– Designing Shine Eyes (3 new variations)

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Related posts on Aube Couture:

Holiday 2010 Makeup Collection

Summer 2010 Makeup Collection

Spring 2010 Makeup Collection

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(image/info from www.cosme.net)

Sofina Aube Couture will release Designing Jewel Compact in Japan on October 5th as the line’s holiday 2010 makeup release. The palette includes three lip colors and an eyeshadow palette. The eyeshadows are arranged in the same way as those in the line’s new Designing Shine Eyes palettes.

Related posts on Aube Couture:

Summer 2010 Collection

Spring 2010 Collection

Holiday 2009 Collection

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(images/info from www.cosme.net)

Sofina Aube Couture will release its early fall 2010 makeup collection in Japan on June 15th. The collection features:

– Designing Shine Eyes (above, 5 variations)

– Designing Stay Rouge (8 new shades)

– Designing Premium Rouge (8 new shades)

Related posts:

Aube Couture Summer 2010 Collection

Aube Couture Spring 2010 Collection

From My Treasure Chest (2) – Sofina Aube Rouge Dressious

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(images/info from www.cosme.net)

Sofina‘s Aube Couture will release its summer 2010 makeup collection in Japan on April 13th. The collection includes:

– Designing Premium Rouge (above, 4 new shades)

– Designing Mascara (1 shade)

Related posts:

Aube Couture Spring 2010 Collection

User-Friendly Makeup: Aube Couture

From My Treasure Chest (2) : Aube Rouge Dressious

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(image/info from www.cosme.net)

Sofina Primavista will release Long Keep Base (SPF 10, PA+) in Japan on February 22nd as the line’s spring/summer 2010 base makeup item. Like many of the foundation bases released by Japanese makeup lines, it is claimed to be resistant to sebum and perspiration.

Related posts on Primavista:

Fall/Winter 2009 Base Makeup Collection

Spring/Summer 2009 Base Makeup Collection

Powder Foundation Moist Touch

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It is hard to believe that 2009 is coming to an end. Before we celebrate the arrival of 2010, it is now time to present my favorite holiday 2009 collections.

10. Coffret D’Or

(image from www.nikkei.co.jp)

For me, 2009 is another good year for Kanebo’s Coffret D’Or and the line is still as exciting as it was last year. This year’s LuxuLight Collection palettes contain eyeshadows and lip colors, like last year’s The Party Makeup Collection. The colors are housed in a lovely case with a festive vibe.

9. Aube Couture

(image from fanet.jp)

Another makeup palette for eyes and lips. The Designing Jewel Compacts feature four variations to choose from, which are more than the usual one or two from holiday makeup palettes from Japanese beauty lines. The eyeshadows are arranged in the case in the same way as those in the usual eye palettes (Designing Eyes) from the line.

8. Sonia Rykiel

(image from fanet.jp)

I like Sonia Rykiel’s signature multi-colored stripes and it is nice to see them on Palettes Yeux Couleurs. The collection also includes two makeup sets, both including purple packaging for the makeup items and a purple makeup case.

7. Paul & Joe

(image from www.paul-joe-beaute.com)

Paul & Joe also brought out purple packaging for holiday 2009. The purple and gold cases are both on-trend and glamorous. Paul & Joe’s makeup is known for wearable colors, and most of these items are certainly very easy to wear. (See my review of some of the items in the collection here.) The collection also includes the new Lip Lacquer, the re-launched fragrances (Blanc and Bleu), the new bodycare items, and Cosmetic Pouch III, which are regular items.

Related posts:

Loving Japanese Brands – Paul & Joe

Japanese Cosmetics Focus – Sonia Rykiel

From My Treasure Chest – Sofina Aube Rouge Dressious

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(images/info from www.nikkei.co.jp)

Sofina‘s Aube Couture will release its spring 2010 collection in Japan on December 5th. The collection includes:

– Designing Premium Rouge (16 shades)
– Designing Highlight (1 shade, used for the under-eye area)



The shapes of the powder in Aube Couture’s compacts usually indicate where the powder is used. (See my post “
User-Friendly Makeup: Aube Couture” for an example.) In the case of Designing Highlight, the half-moon areas (as in the shape of the powder in the compact) under the eyes are where the powder is supposed to be used.

Related posts:

From My Treasure Chest: Sofina Aube Rouge Dressious

Aube Couture Fall 2009 Collection

Aube Couture Summer 2009 Collection

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(image from www.sofina.co.jp/hada-ka)

After I posted about Sofina’s Beauté skincare line, one of my readers, Ming, requested that I write about Hada.ka, one of Sofina’s other skincare lines. Here is a brief overview of the line.

Hada.ka was launched a few years ago and is available at Sofina counters in Japan and Hong Kong. The line is targeted at consumers in their twenties with unstable skin conditions due to various factors such as lack of sleep and stress. The key product of the line is Deep Boost, which is used after the cleanser and before the toner. It is supposed to facilitate the absorption of the toner and whichever is applied afterwards and to help the skin stay optionally hydrated.

(Some other Japanese skincare brands/lines also feature products that are used before a toner. (I call them pre-toners.) Most are for deep hydration and some (infused with ingredients such as AHA or BHA and used with cotton pads) are wipe-off exfoliators.)

Here is the current lineup of Hada.ka (with notes on whether a product is for morning/night/both):

– Makeup remover:
Skin Reset Oil Cleansing (night)

– Face wash
Skin Reset Washing Foam (morning/night)

– Massage serum
Refining Massage (night)

– Skin softener/texturizer (used before toner)
Deep Boost (morning/night)

– Toner
Aqua Charge Lotion (morning/night)

– Moisture serum
Night Moist Solution (night)

– Emulsion
Deep Moisturizer (night)

– Emulsion/sunscreen
UV Protect Moisturizer (morning)

(Aqua Charge Lotion and Deep Moisturizer are available in two versions for different skin types. Also, UV Protect Moisturizer is available in two versions, one with SPF 24 PA+++ and one with SPF 50 PA+++.)

Prices of Hada.ka’s items are similar to those of Sofina’s other skincare lines. For instance, Deep Boost (180ml) retails for 2835 JPY (about 30 USD).

I have not tried items from Hada.ka yet. If you have, do please let me know your thoughts on them. Thank you very much!

Related posts:

From My Treasure Chest – Sofina Aube Rouge Dressious

Sofina Aube Couture Fall 2009 Collection

Sofina Primavista Powder Foundation Moist Touch

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(image from www.nikkei.co.jp)

Sofina Primavista will release its fall/winter base makeup collection in Japan on September 1st. The new items include:

– Powder Foundation Perfect Fit (SPF 15, PA++)
– Moisture Coat Base
– Serum Concealer Eye Zone

Related posts:

Sofina Primavista Spring/Summer 2009 Base Makeup Collection

Sofina Primavista Powder Foundation Moist Touch (for Fall/Winter 2008)

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With Japanese cosmetics, apart from the new lines springing up every now and then, an existing line sometimes revamps the packaging to keep things fresh.

Before being replaced by Aube Couture, Aube went through a few packaging revamps. About every two years, we would get a whole new Aube look. As the brand attempted to look and be more and more youthful and approachable, I have to stay I generally liked the packaging less and less. There was something about some of the older cases that really appealed to me.

I think I purchased Rouge Dressious in RS376 in 2001. At the time, the next Aube look had been introduced. It still featured dark-blue cases (with a gloss finish), but I think some of them (especially the lipstick cases) looked almost too streamline and simple. The old products, such as Rouge Dressious, were on their way out for good, and I thought I’d at least get one item and have it join my permanent collection.

(RS376 is an elegant deep rose-red.
The actual color looks cooler than it does in the photo.)


I don’t think this is how Aube looked when it was first launched, but it was how it looked when I first got interested in Japanese cosmetics and this is still by far my favorite Aube look. As “Aube” means “dawn” or “leaf” in French, I think the motif at the waist of the lipstick case was probably meant to be a leaf (even though it also looked like a tulip).

I absolutely love the gold details against the frosted dark-blue case. The case looks so classy and elegant and it also has a somewhat assertive air about it.

Now, Aube Couture is all about easy-to-use wearable makeup to create everyday looks, and the soft and amiable packaging was designed to help convey the brand message. But I think I will still miss the Aube that was glamorous, regal and sensual all at the same time.

Related posts:

From My Treasure Chest (1) – Dior Princess Ring

User-Friendly Makeup: Aube Couture

Aube Couture Early Fall 2009 Collection

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