Ayura Spring 2017 Makeup Collection

by PJ on Wednesday, January 4, 2017

in -Ayura, 2017 Spring, all about Japanese cosmetics, makeup

Ayura Spring 2017 Makeup 1

(images & info from i-voce.jp)

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Ayura will release its spring 2017 makeup collection in Japan on February 23rd. The collection includes:

– Bouquet Color Eyes (above & below, 6 variations, including 2 limited editions (in PK01 (above) & GR01), ¥3500)

Ayura Spring 2017 Makeup 2

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(Updated on March 15th, 2017: In the image above, the lightest shades in BR01, BE01 and BL01 are shown incorrectly. The skin-tonal beige should be in BE01, the white should be in BL01, and the pale blue should be in BR01 (information from www.ayura.co.jp). See another image of the palettes from Biteki.com.)

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– Natural Gel Liner (2 shades (in BK01 & BR01), refill ¥1400, holder ¥1200)

Ayura Spring 2017 Makeup 3

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Ayura Spring 2017 Makeup 4

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– Feather Lash Mascara (2 shades (in BK01 & BR01), ¥3000)

Ayura Spring 2017 Makeup 5

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– Foggy Eyebrow (3 shades (in BR01, BR02 & GY01), refill ¥1400, holder ¥1200)

Ayura Spring 2017 Makeup 6

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– Chiffon Blush (4 variations, refill ¥2000, case (with brush) ¥1300)

Ayura Spring 2017 Makeup 7

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Ayura Spring 2017 Makeup 8

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– Syrup Cheek (3 shades, ¥2400)

Ayura Spring 2017 Makeup 9

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Ayura Spring 2017 Makeup 91

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– Glossy Lip Dew (8 shades, ¥2500)

Ayura Spring 2017 Makeup 92

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Ayura Spring 2017 Makeup 93

(The image above does not include RD01,
and the shade on the top right is BE02, not BE03.)

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Ayura moved from Shiseido Group to Ain Group on August 31st, 2015. (Ain Group is the pharmacy group that owns the Ainz & Tulpe drugstore chain in Japan.) This is one of the major product launches since the transfer (and one of the largest point (color) makeup collections in years (possibly to replace some of the exiting items)), and I am looking forward to seeing how the group continues to develop the brand.

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Updated on August 19th, 2017:

Read my review of Bouquet Color Eyes in BE01.

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Related posts:

Loving Japanese Cosmetics (1 of 7): Ayura

Ayura Holiday 2016 Bodycare & Handcare Collection

Ayura 20th Anniversary Collection for Spring/Summer 2015

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