skincare

I got a sample of this about a year ago. I tried it on the back of my hand and I felt it was too greasy even as a hand cream. I didn’t know what to use it for so I just put it away, and I kept wondering why so many people recommended it on magazines.

I thought of it a couple of days ago when my L’Occitane nail and cuticle cream was running out and when my Dior nail cream was no longer good enough for this cold weather. I have been putting it on before I went to bed for a couple of days and I am amazed with the result. My cuticles look moisturized despite the daily housework, and I think it might be even better than the L’Occitane one, which I have been using for the past two years.

I am seriously thinking about buying a full-size one (50ml) when the 5ml sample runs out. It costs 19 pounds in the UK, which I thought was fine. (It is cheaper than the 15-pound 30ml limited edition, in a small glass jar, which will be out soon.) However, I almost fell off my chair when I found out that it only costs $16 in the US. I am aware that American brands, like Clinique and Estee Lauder, are more expensive in EU, but not like this! It is more than doubled here!

But a 50ml “cuticle cream” for me will last for ages…so I will just have to get it for myself……

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(Biteki magazine, August 2007)

Biteki is one of the major beauty magazines in Japan. There are others, such as Voce and Maquia, but Biteki has always been my firm favorite.

The magazine was launched in May, 2001. I think I have almost every issue. Even here in the UK, I subscribe to it at JP-Books in Mitsukoshi Department Store London. I pay the airmail rate so the latest issue arrives about 5 days after it is in store in Japan. The service at JP-Books is absolutely wonderful.

Biteki is like Allure in America (there is no equivalent in the UK!!), but I have to say Biteki is much better. First of all, it is much more up-to-date. The regular feature “launch calendar” lists all the major launches in the upcoming month, and there are comments on some of these new products from readers who were asked to try them by the magazine.

Second of all, it is *way* more comprehensive (there’s simply no comparison). Every March, June, September, and December issue has a major feature (for at least 20 pages) of virtually all the new seasonal makeup products (usually around 1000 items, mostly with actual-size photos) by all the major brands (around 45 brands).

Biteki focuses specifically on skincare and makeup. There is very little fashion, or even perfume. That’s what I like about Biteki. With it, I know everything I need to know about what to expect in the beauty market and I can make very informed purchase choices.

As mentioned earlier, there is no equivalent to such kind of magazine in the UK. Compared with British people, Japanese people are much more into skincare and makeup. They want to know everything and they enjoy staying updated. British people are much more laid-back about this and they don’t do nearly as much research. Certainly a huge cultural difference. (I would probably put American consumers in the middle. Websites like MakeupAlley and most blogs about beauty products are US-based, while there are extremely few beauty blogs in the UK.)

I have shown many issues of Biteki to my local Dior sale assistant. She loved them and agreed with me that there should be a magazine just about cosmetics in the UK. I wonder when it is ever going to happen…

Updated on October 24, 2007:

Photo of the cover of Biteki magazine August 2007 is added above.

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(pictured: part of my collection)


I like Chanel‘s low-key but glamorous image. It has a pure sense of existence. I sometimes wonder what it would be like if Chanel changed its black packaging. But it is hard to imagine that. Unlike Dior, which changes packaging every couple of years, Chanel always keeps the black (and white). In a way, I hope this will never change.

My first Chanel purchase is Double Perfection Compact. Even though the color turned out to be too pale for my complexion, I couldn’t help but notice how fine the powder was.

I have never used many Chanel skincare products at the same time, but I realized that, over the years, I’ve had quite a few favorites (for my sensitive skin):

Systeme Purete – Le Gel (Purifying Cleansing Gel)

Gommage Microperle eclat (Maximum Radiance Exfoliating Gel)

Soin Tendre Levres (Hydrating Lip Treatment) (It has proper UVA and UVB sunscreen ingredients for daytime.)

Solution Destressante (Calming Emulsion) (This is extremely good when I have occasional small red patches on my face at the turn of seasons.)

Makeup-wise, I am a fan of the Irreelle line:

Irreelle Blush in 80 Tea Rose (the perfect natural pink)

Irreelle Blush in 90 Snow (good highlighter)

Irreelle Soleil in 21 Toundra (a good bronzer for my medium skin tone; with a slight shimmer)

Irreelle Duo in 10 Desert-Rose (Soft Eyeshadow Duo; very silky and blends well)

I also like Les 4 Ombres in 77 Influences and Ombre D’Eau in 50 Bay, both very wearable eyeshadows.

The Chanel Studio in Harvey Nichols London is perhaps one of the best Chanel counters in the world. It features the usual range available in the UK, plus items sold in the US and the Asian markets. I bought the Irreelle Blush (90 Snow, pictured bottom left) there. It is usually only sold in Asia..

As for recent launches, I quite like Poudre Douce (20 peche tendre and 50 mimosa in particular). I have similar products so I need to keep telling myself to stay away from them…

But I will always love Chanel…

Updated on June 10th 2009:

The Chanel Studio in the UK is moving to Selfridges in London. Please check this post for more information.

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(pictured: part of my own collection)
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If I had to stick to only one brand of cosmetics for the rest of my life, I would choose AYURA. It is a brand that exudes an understated ambiance of oriental sensitivity and elegance.

AYURA is named after the word “ayus” in Sanskrit, which means “life”, according to an AYURA dairy book I was given as a gift with purchase.

When I first saw this brand on a Japanese magazine, I was instantly attracted to its understated and elegant packaging. I like the fact that each product looks a bit different but is instantly recognizable as an AYURA product and that the products don’t have the individual names of the products printed on the containers (they are on a sticker on the bottom of the containers).

So when I went to Japan for the first time several years ago, I went a bit crazy. Also, the staff at the counter were so helpful, even when I couldn’t really speak Japanese.

Most of the body products I have have a wonderful scent, especially the Spirit of AYURA range. “It must be what heaven smells like,” I once said to a friend.

Here are some of my favorites:

Meditation Bath (bath soak): It turns milky once it is in contact with water. It is almost like taking a milk bath. The scent is very relaxing.

Arising Shower eau de cologne: Very zesty and invigorating. Light but lasting. I usually use it during daytime.

Spirit of AYURA eau de parfum: One of my three favorite fragrances. Even though it is supposed to be eau de parfum, I don’t feel that it is as strong and long-lasting as eau de parfum should be. It is a good balance between sensual floral and crispy citrus notes, with oriental twists.

Spirit of AYURA Aroma Hand (hand cream): A best-seller for AYURA, it is under the Spirit of AYURA range so it has the same scent. Lightly moisturizing and not greasy. It has very fine and sparse light-reflecting particles to make hands look smoother.

Lip Moist Wrapping: One of the best lip balms I have ever used, even though I don’t usually like lip balm in a spot (less hygienic). Moisturizing, long-lasting, and doesn’t give me the glossy and greasy look which I don’t like in a lip balm.

Lip Retouch Compact: It has a lip base, lip liner, lip gloss, and highlight liner to define lip shape. The compact (inside and out) looks divine!

I like the face care range as well. The oil cleanser and toners are fairly good. Their hair care range is also good, but I personally won’t spend that much on shampoo and conditioner.

One of the things they do which keep me going back to them is that they often bring out limited edition sets. They usually contain travel-size versions of their popular products, teamed with a limited edition product, which is only available as part of the set. Many people buy the sets for the limited editions and they get to try the products they don’t normally buy. Seems like a good business idea.

I think AYURA is available only in Japan and Taiwan. It is the brand I want to see in the UK the most!!

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I found out about this while logging onto the SUQQU website.

SUQQU is a Japanese skincare and makeup line. (I think it is pronounced ‘suku’.) The only retail point outside Japan used to be in Bangkok. Now, following Japanese brands like Paul & Joe (which is one of my favourites…I will talk about it later) and RMK, SUQQU has also come to the UK.

SUQQU is targeted toward a more mature clientele and has a very grown-up image. No flashy or overly-girly packaging. Most products are packaged in plain white with the engraved brand name. I really like the simple and elegant look.

I have not yet been to the counter (which I’ll do next month). I read somewhere that the counter is tucked away at the back of the beauty hall. So it should be where Caudalie is.

I am very interested in their colour makeup, especially lipsticks (24 pounds) and blushers (22 pounds). As you can see, price-wise, it is very “grown-up” as well! (A Chanel Aqualumiere lipstick costs 14.50.)

RMK and Paul & Joe seem to have been doing fairly well in the UK. I hope SUQQU gets the marketing right and does well too. I certainly need more Japanese products here!

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