New Japanese Beauty Line: Shiseido Playlist

by PJ on Saturday, September 24, 2016

in _Japanese Brand Profile, -Playlist, -Shiseido, 2016 Fall, 2016 Holiday, all about Japanese cosmetics, beauty tools/accessories, makeup, makeup - base makeup, skincare

Shiseido Playlist Fall Holiday 2016 Base Makeup Skincare 1

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On September 21st, Shiseido launched Playlist in Japan. The line is created in collaboration with the hair and makeup artists from Shiseido Beauty Creation Center, and it targets consumers in their thirties and late twenties. Its launch lineup for fall 2016 features point (color) makeup items, base makeup items, skincare items and makeup brushes.

Playlist’s launch lineup of point and base makeup items includes:

  • Instant Eye Complete Liner Mascara Waterproof (eyeliner & mascara, 2 shades, ¥3500)
  • Skin Enhancing Face Color (4 shades, ¥3000)
  • Instant Lip Complete Glossy (5 shades, ¥2500)
  • Instant Lip Complete Mat (5 shades, ¥2500)
  • Instant Lip Complete Holder (for 2 Instant Lip Complete lipsticks, ¥600)
  • Skin Enhancing Liquid Foundation (6 shades, SPF 15, PA++, ¥4500)
  • Skin Texture Veil Moisturizing (worn under or over makeup, 26g, ¥4500)

On November 1st, the line will release its holiday 2016 makeup, base makeup, skincare, bodycare, haircare and brush-cleaning collection. The collection includes the following point and base makeup items:

  • Instant Eye Complete Multiple Color (liquid eyeshadow, eyeliner & eyebrow color, 4 shades, ¥3000)
  • Instant Lip Complete Glossy (2 new shades, ¥2500)
  • Instant Lip Complete Mat (2 new shades, ¥2500)
  • Skin Texture Veil Luminizing (worn under or over makeup, 26g, limited edition)

The line’s muse is Belgian model Yumi Lambert.

Currently, Playlist is available at Shiseido The Ginza in Tokyo, Shiseido’s official on-line store at Watashi Plus (delivery within Japan only) and (delivery within Japan only).


Related posts:

New Japanese Beauty Line: Shiseido Prior

New Japanese Beauty Line: Visée Avant

New Japanese Beauty Line: KANEBO (Global Brand)

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