Shiro US Spring 2018 1

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info from &


Japanese beauty brand Shiro is now available in the US.

Following the launch in the UK in October 2016, Shiro is opening its first US store in New York City today. Based on the information and images from Shiro’s official Japanese website (information on the US launch here), Shiro’s official US website and this Instagram entry from Shiro UK, it appears that the US store carries most of the product ranges available in Japan, including home fragrance and color makeup.

At the moment, the US website doesn’t seem to feature price information or on-line ordering.

(Read about my purchases from Laurel (Shiro’s former brand name).)


Related posts:

Loving Japanese Cosmetics series

Shiro to Open Two Additional Stores in London

Cosme Decorte Launched in the UK

{ 2 comments… read them below or add one }

Mina Wednesday, January 31, 2018

Great news (although I havent seen anything I want from the brand based on instagram accounts)! I might go take a look even though my hope isnt high. At first I was happy that decorte was coming but as soon as I saw the makeup offering (that near 100 buck lip palette and kate moss collection urgh)…I just noped my way out.

I wish they have addiction or even rmk here but it doesnt seem to be happening…


PJ Friday, February 2, 2018

Hi Mina,

I am curious about whether Shiro’s prices in the US are lower than those in the UK. (I feel that Shiro’s prices in the UK are too high.)

I like quite a few of Shiro’s fragrances. They tend to be straightforward and not overly complicated. Do have a try if you have a chance to stop by the store.

I had a chance to see Cosme Decorte’s overseas-exclusive makeup items, and I was a little disappointed. The new point-makeup lineup from spring 2018 (some of which is already available in the UK) looks a little more promising.

Thank you very much for posting your comment again! :)


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