makeup – base makeup

(image from www.nikkei.co.jp)

EST (owned by Kao) will release its fall 2008 base makeup collection in Japan on August 23. The lineup will include:

Powder Makeup Visually Moist (6 shades, SPF 20, PA++)
Perfect Base Fresh Touch (SPF 15, PA ++)
Perfect Base Moist Touch (SPF 10, PA+)

The Fresh Touch primer is a liquid-type sebum-controlling primer, while the Moist Touch primer is cream-based and provides extra moisture for the skin.

All items are fragrance-free.

Also, the EST website has been updated to feature the fall 2008 point makeup collection.

Related Posts:

Capturing Your Emotional Beauty

(EST Brand Profile)

EST Fall 2008 Point Makeup Collection

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(image form www.nikkei.co.jp)

Dew Superior is a high-end line sold at Kanebo counters in many Asian countries. (A brief profile of the line follows below.) On October 16, Dew Superior will launch its base makeup range in Japan. The lineup includes:

Pact Concentrate (powder foundation, 6 shades, SPF 23, PA++)
Liquid Concentrate (liquid foundation, 6 shades, SPF 19, PA++)
Pre-Make Concentrate (moisturizing primer, SPF 16, PA++)
Finish Concentrate (loose powder, 1 shade)
Designing Concentrate (highlighter/contourer, 1 variation)

(Earlier this year, the line also launched two primers, Protect Essence Concentrate I and II, both of which have SPF 26 and PA++.)

Dew Superior was launched in 2007 to replace the original Dew line, which debuted in 2004. Dew used to carry a range of base makeup as well as skincare items, but Dew Superior was launched with skincare items only. The line’s main claim is to bring moisture and elasticity to the skin, and the target consumers are those in their late twenties and above. In line with the main selling point of the skincare items, the new base makeup line claims to have moisturizing properties which help give the skin a glowy look.

(www.kanebo-cosmetics.jp/dewsuperior/)

I have only used trail samples of a toner and a moisturizer from the original Dew line. Perhaps not too surprisingly, they both contained too much alcohol to do anything positive to my skin. I doubt Dew Superior is very much different in this aspect. (As I mentioned before, even though there are some Japanese skincare products that work well for me, the allure of Japanese cosmetics for me lies mainly in base and point makeup, not in skincare.)

There are a couple of loose/pressed powder items on my shopping list at the moment, so I will probably skip Finish Concentrate. But if you are looking for foundations that have a dewy/glowy finish, then some of these products might worth looking into.

Other upcoming base makeup items:

Kanebo Coffret D’Or

Shiseido Maquillage

Sofina Primavista

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(Coffret D’Or Makeup Powder)

Coffret D’Or released its debut base makeup collection earlier this year, and this loose powder is part of the lineup. It may not be the best loose powder I have ever used, but it is a lot better than almost all others that I have talked about on my blog.

The refill and the case are sold separately. (The case comes with a nice fluffy puff.) There is no sifter in the refill so you will need a case (any case) for an easier application. I have a couple of loose powder cases, but I decided to get both the case and the refill.


The sifter is designed in such a way that the powder can easily go in and out of the case (if you want to remove some into a smaller container for travelling). A very nice touch.

Currently the powder is available in one shade. It is a semi-translucent off-white powder with the slightest hint of pink. It has very fine shimmer but it doesn’t really show up very much when applied. The overall finish is semi-matte and gently luminous.

What I like the most about this loose powder is that it is nearly impossible to over-apply it. The powder is very fine and seems to melt into the skin, and there is no chalkiness even after some layering.

Even though, for my oily skin, Lavshuca’s Face Powder (in Lucent, currently my favorite loose powder) has a better pore-diffusing and oil-absorbing efficacy, Coffret D’Or’s loose powder does well enough in both areas to be a suitable product for me. But I would probably use it more in colder months.

Overall, I think this powder should appeal to various skin types. People with combination or oily skin will appreciate how it subtly mattifies the skin, while those with drier skin will probably like how it effortlessly merges with the skin without looking powdery. I think this is one of the products that show off the great quality in Japanese brands’ base makeup items.

(You can see another review of this loose powder at Autumn Masquerade.)

Related Posts:

Foundation Face-Off: Coffret D’Or vs. Lunasol

L’Oréal True Match Super-Blendable Powder

ck Calvin Klein Mineral Based Loose Powder

Can’t Live Without – ZA Two-Way Foundation

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(image from www.nikkei.co.jp)

Kanebo‘s top-end line Impress (a brief brand profile follows below) will release its fall 2008 base makeup collection on September 5th. The collection includes:

Liquid Foundation (SPF 18, PA++)
Pressed Powder (case and puff sold separately)
Color Powder N

Impress currently features a skincare and a base makeup line, and the prices reflect the top-end status. The Impress Emulsion (in the skincare line) costs 12600 JPY (about 118 USD) and the Powder Foundation refill costs 9450 JPY (about 89 USD). The Liquid Foundation above also costs 12600 JPY.

The recent introduction of Impress IC, a sub-line of Impress, seems to have attracted more press interest in Japan than the launch of Impress a couple of years ago. Impress IC currently has two skincare ranges, Revitalizing and White, and the White range also features a makeup base and a powder foundation.

IC stands for Intensive Care. In usual marketing practices, the name would suggest an even higher price-point, but it is not the case here. Impress IC products are up to half the prices of the Impress equivalents and they are similarly priced to products from Lunasol. (The Impress IC White Powder Foundation refill costs 4725 JPY (about 44 USD), which is only slightly more expensive than a refill of Lunasol’s Skin Fusing Powder Foudation (4200 JPY, about 39 USD)). They are still quite pricey but are a lot more affordable than those from the main Impress line.

(Perhaps more surprisingly, the Impress Powder Foundation case (3150 JPY, about 30 USD) is three times more expensive than the Impress IC White Powder Foundation case.)

As far as I know, Impress is available in Japan, Taiwan, and Hong Kong. (Please let me know if it is also available where you are.)

If you are interested in Impress Powder Foundation and Impress IC White Powder Foundation, please check out the review on Autumn Masquerade.

Other upcoming collections from fall 2008:

Anna Sui

Lunasol

NARS

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(Clock-wise from top-right:
Setting Powder in Translucent,
Eyeshadows in Pixie, Velvet, Gift,
Blush in Smitten)

Today I am bringing you another review of mineral makeup, this time from Afterglow Cosmetics. (Check here for the US website.)

Setting Powder (in Translucent)

This is a loose powder for setting your foundation. It is not totally translucent as the name of the shade suggests, as the white powder does have a bit of coverage. If you have darker skin tones, this might leave a white cast on you. On the other hand, if the foundation you are using is a little too dark for your complexion, this setting powder can be of some help.

This matte powder is fairly good in controlling shine, but it has little efficacy in covering pores.

Eyeshadows (in Velvet, Pixie, and Gift)

Velvet is a medium-to-dark warm purple, Pixie is a pale lilac, and Gift is a medium-to-warm muted pink. Velvet is slightly too dark for me as a shadowing shade, so I pair it with Pixie and use it as a lining shade while Pixie gently lights up the eyes. But my favorite shade among the three is Gift, which is a wearable pink and a nicely subtle shadowing shade for daytime.

All the three colors have sparse shimmering particles over a predominantly matte finish. While I like the softly matte finish, which doesn’t look too heavy or chalky, I feel that the shimmering particles look a little flat and they are slightly too big to go with the matte finish of the colors themselves.

Also, they are not very easy to blend, which is particularly problematic for the darker Velvet, but the saving grace is their satisfactory staying power.

Blush (in Smitten)

Afterglow’s (UK) website describes Smitten as a “cool medium pink with matte finish”, which doe not seem accurate. According to the photos on-line, Smitten does seem to be on the cooler end of the brand’s blushers, but the shade itself is definitely not a cool medium pink. It is a very warm peach with a slightly dark brick-red undertone. But it is indeed matte as described.

It is very pigmented, so make sure that you apply as little of it as you can and gradually build it up. The staying power is as good as the eyeshadows. If you like warm-toned heavily pigmented blushers, then those from Afterglow might be worth your consideration.

Like many other mineral makeup lines, Afterglow’s items can potentially be ideal for people with sensitive skin. (Full ingredient lists are available on the US website.) However, it would be great if the brand could work on the finish of the eyeshadows as well as come up with a couple of cool-toned blushers to suit more skin tones.

Other mineral makeup reviews:

Von Natur (Part 1 and 2)

Erth Minerals

Ferro Cosmetics

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(Elsia fall 2008 foundation lineup)
(image from www.nikkei.co.jp)

Elsia is a Kosé Cosmenience line that is mainly a base and point makeup line. (Kosé Cosmenience is the name of the group of Kosé‘s drugstore lines such as Fasio, Whitist, Junkisei Prime, and Happy Bath Day.) On August 21st, Elsia will release six brand new foundation products in Japan. They include (anti-clock-wise on photo above):

Powder-type:
Moist Foundation (SPF 22, PA++)
Lift Foundation (SPF 22, PA++)
White Foundation (SPF 26, PA++)

Liquid/cream-type:
Moist Cream Foundation N (SPF 25, PA++)
White Liquid Foundation (SPF 26, PA++)
White Liquid Foundation Quick Finish (SPF 26, PA++)

(All items are available in 4 shades.)

Among them, the White Liquid Foundation Quick Finish seems particularly interesting since Kosé claims that it is able to create an ideal finish without help from a primer or a setting powder (hence the “quick finish” in the name).

Kosé also mentions the items’ amount of coverage and the finish as relative to one another within the power and liquid/cream types:

Powder-type:

Coverage: Lift > Moist > White
From matte to glowy: White – Most – Lift

Liquid/cream-type:

Coverage:
Moist Cream > Quick Finish > White Liquid

From matte to glowy:
White Liquid – Quick Finish – Moist Cream

Apart from the six new foundation products, Elsia will also release Cheek Color N (4 shades), Quick Dry Nail Color (20 shades), and Cleansing Milk.

Many thanks to Betsy at Autumn Masquerade for alerting me to the news!

Other posts on fall 2008 base makeup collections:

Shiseido Maquillage

Kanebo Coffret D’Or

Sofina Primavista

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(Shiseido Maquillage fall 2008 base makeup collection)
(image from www.nikkei.co.jp)

Shiseido Maquillage will release its fall 2008 base makeup collection in Japan on August 21st. The collection includes:

Climax Moisture Liquid (8 shades, SPF 12 PA+)
Perfect Remake Compact (3 shades, SPF 15 PA+, case and puff sold separately)
Moisture Retouch Gel (moisturizing primer)

The collection will also feature a foundation case designed by British fashion designer Christopher Kane, who collaborated with Shiseido for Maquillage’s fall 2008 makeup collection. (The case takes rectangular refills from the existing Maquillage powder foundations, not those from the new Perfect Remake Compact.)

Related Posts:

Agyness Deyn for Maquillage Fall 2008

Maquillage Clean Contrast Eyes 2 in SV844

Maquillage Lasting Climax Rouge in RS310

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(Coffret D’Or Fall 2008 Base Makeup Collection)
(image from www.nikkei.co.jp)

On September 1st, Coffret D’Or will release its fall 2008 base makeup collection in Japan. The lineup includes:

Beauty Essence Pact (7 shades, SPF 23 PA++)
Gel Foundation (7 shades, SPF 17 PA++)
Beauty Essence Veil (primer)
Makeup Pressed Powder (1 shade)
Blend Color Blush (3 shades)

(Like the case for the powder foundation, the case and the puff for Makeup Pressed Powder and the case for Blend Color Blush (the same as the one for the pressed powder) are sold separately.)

So far I have been enjoying the two spring/summer base makeup items I tried (Beauty Lasting Pact UV and Makeup Powder, which I will review later this month). Among the new lineup, I am interested in the pressed powder and the blusher. I haven’t tried any new blusher from a Japanese brand for a while, and I am looking forward to seeing the other two shades. Hopefully these blushers are softly matte and not too shimmery for me.

Related Posts:

Sofina Primavista – New Base Makeup Line

L’Oréal True Match Super-Blendable Powder

The New Thierry Mugler Makeup Line
(featuring Bleu Glacis Cooling Effect Concealer)

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(Sofina Primavista Face Powder)
(image from i-voce2.com)

When Sofina Raycious did not release a spring/summer 2008 lineup, I thought it was obvious that this great base makeup line had been discontinued. (On the other hand, I am now able to say that I have the complete set of Raycious powder foundation cases since 1999 (the annual releases, not the limited-edition ones).)

I was wondering whether there would ever be a new base makeup line from Sofina, and now we have the answer. On September 1st in Japan, Primavista will officially join Aube (point makeup line) as well as all the skincare lines at Sofina counters.

The Primavista debut lineup includes:

Powder Foundation (7 shades, SPF15 PA++)



Cream Foundation (7 shades, SPF15 PA++)

Smooth Coat Base (SPF10 PA+)

Bright Up Base (SPF10 PA+)

Face Powder (seen above)

(all images from i-voce2.com)


For me, this is one of the most exciting base makeup releases in recent seasons. At the moment, the new items seem to be typical fall/winter releases, featuring products like cream foundation and loose powder. I am expecting the usual moisturizing properties and soft-focus finishes from some of these fall/winter items.

While I am very interested in the loose powder, I will be waiting to see if there is going to be a spring/summer powder foundation next year, which should supposedly be more sebum-absorbing and more suitable for my oily skin.)

You can see photos of the Primavista launch event here.

Related Posts:

Lavshuca Face Powder
(my loose powder favorite at the moment)


Loving Japanese Brands – Sofina

Can’t Live Without – Shiseido ZA Two-Way Foundation

ck Calvin Klein Mineral Based Loose Powder

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(L’Oréal True Match Super-Blendable Powder
in W3 Golden Beige)

Ever since L’Oréal’s True Match Super-Blendable Powder was chosen by Paula Begoun as one of the best makeup products in 2005, I have been interested in it. At that time, it was not sold in the UK. But it has been available here for a while now, and I recently decided to give it a try.

I am quite disappointed with it as a powder foundation. Even though the talc-based powder is very smooth and the finish is nicely matte and natural, it has very little coverage and only mildly evens out the complexion.

I think the reason why L’Oréal is able to claim that this powder can “adjust to the color” of the skin is that it is so sheer. On the plus side, it is hard to go wrong with the color selection, as most people can probably work with a couple of different shades.

For me, it works a lot better as a pressed setting powder. The smooth texture doesn’t look chalky over my ZA Two-Way Powder Foundation, and the silky matte shimmer-free powder covers pores and mattifies the shine fairly well. (I have oily skin and shine tends to be an issue.) This is a good alternative to loose powder when I want to set my foundation very quickly.

The enclosed sponge (not a puff) is thinner than most foundation sponges I have seen, but it still works well with the powder.

My slight complaint of this product is the awkward compact design. The top tier is the powder itself, and the sponge and the mirror are underneath. The product can be fiddly to use when you are out and about and want to do a quick touch-up.

Overall, this can still be a good powder foundation if you only go for a sheer coverage. If you want more coverage, this will almost certainly not work for you. But if you are looking for a well-formulated and reasonably priced pressed powder to set your foundation, this should be a strong contender.

Related Posts:

My Foundation Face-Off articles:

Jill Stuart vs. SUQQU

Lunasol vs. Coffret D’Or

Chanel vs. SUQQU

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