Makeup, Skincare, Fragrance and a Bit of Fashion
(images/info from www.nikkei.com)
Shiseido Integrate will release its holiday 2010 makeup collection in Japan on November 21st. The collection includes:
– Crayon Eyes (9 shades)
– True Shining Gloss (7 shades)
– Rainbow Grade Eyes (1 new variation, limited edition)
(Rainbow Grade Eyes for holiday 2010)
See the nine Rainbow Grade Eyes variations from Integrate’s fall 2010 makeup collection here.
Other holiday 2010 makeup collections from Japanese drugstore lines:
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(image from www.shiseido.co.uk,
info from www.nikkei.com)
More news on SHISEIDO‘s global expansion. According to Nikkei, SHISEIDO will be available in South Africa from October. After Egypt and Morocco, South Africa will be the third country in Africa to carry the brand.
Related posts:
SHISEIDO Strengthens European Market
SHISEIDO Holiday 2010 Makeup Collection
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(image from www.shiseido.co.uk,
info from www.nikkei.com)
After opening retail points in Albania, Kosovo and Macedonia in July, SHISEIDO continues its market expansion. According to Nikkei, the brand will launch its first retail point in Georgia in October and it will be the first Japanese beauty brand available in the country.
Related posts on SHISEIDO:
Holiday 2010 Makeup Collection
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(images/info from www.nikkei.com)
SHISEIDO will release Collector’s Edition Makeup Palette for the holiday 2010 season. The limited-edition palette includes one Eye Color Base, two Eye Colors, one Cream Liner, one Cheek Color duo and one Lip & Cheek Tint.
Released on November 1st in Japan, the palette comes with an original pouch designed by Velnica.
Related posts:
Maquillage 5th Anniversary Makeup Collection for Holiday 2010
Clé de Peau Holiday 2010 Makeup Collection
Shiseido Strengthens European Market
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(image/info from www.nikkei.com)
Shiseido Majolica Majorca will release its holiday 2010 makeup collection in Japan on October 21st. The collection features:
– Lash Gorgeous Wing NEO (limited edition, 1 shade)
– Artistic Nails (Speedy & Glossy) (1 shade)
– MajoRomantica (fragrance)
Related posts on Majolica Majorca:
A Splash of Color: Gorgeous Gold
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(images/info from cosmetics-medical.com/mcs)
For holiday 2010, Shiseido Maquillage will release the limited-edition Powder Celebration set to celebrate the line’s 5th anniversary. The set includes a 7-color loose powder and a pressed powder.
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(images/info from cosmetics-medical.com/mcs)
Shiseido Clé de Peau will release Palette Vintage 2 as the brand’s holiday 2010 makeup item. The limited-edition item will be released in Japan on November 21st.
Related posts on Clé de Peau:
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(image from www.nikkei.com)
Have a look at the posts below for (more) swatches of the collection items.
Integrate Fall 2010 Makeup Collection
I was waiting to see swatches of the new Rainbow Grade Eyes palettes. BE303 (wrongly named as BR303 in the article) is the one I want to try the most, and the colors do still look very good. PK309 also looks nice. On the other hand, the purple in VI708 looks a little too greyish for me.
Lunasol Fall 2010 Makeup Collection
Finally we see the close-ups of the Aurorize Eyes palettes. The shades in the middle of the palettes appear to be intensely shimmery. I still think I will be trying 02 Light Variation. (Some of the colors look a little washed out possibly (at least partly) due to the amount of light-reflective shimmer they have. I noticed this in the September 2010 issue of Biteki as well.)
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(image from www.shiseido.co.uk,
info from www.nikkei.com)
In 2008, SHISEIDO started implementing a 3-year plan to increase its global presence. (See my post in 2008 regarding this here.) A major part of the plan is to increase the brand’s retail points across the world. Since then, SHISEIDO has commenced business in the following countries:
March 2008: Romania, Bulgaria
May 2009: Egypt
August 2009: Laos, Morocco
December 2009: Azerbaijan
May 2010: Mongolia
From this month, SHISEIDO will launch retail points in three Balkan nations: Albania, Kosovo, and Macedonia. The brand will be the first Japanese cosmetics brand available in these three countries.
With these European launches, the brand will be available in 77 countries, including 44 European countries.
Updated on October 15th, 2010:
According to one of Shiseido’s latest press releases (via www.nikkei.com), the brand was available in Mongolia from September.
Related posts on SHISEIDO:
Luminizing Satin Eye Colors in Caramel & Paperwhite
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(image from www.nikkei.com)
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Jill Stuart Story of Fragrances Collection for 2025 & 2026 (image from www.cosme.net)
