Benefique Theoty Spring 2013 Makeup Collection

by PJ on Thursday, January 3, 2013

in -Benefique,-Shiseido,"Japanese Brand Profile",2013 Spring,all about Japanese cosmetics,makeup

Shiseido Benefique Theoty Spring 2013 Makeup 1(images from www.cosme.net)
(info from www.cosme.net & i-voce.jp)

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Benefique is one of the beauty lines from Shiseido. It is mainly available in pharmacies across Japan, and it currently features skincare, base makeup, point (color) makeup, haircare, and beauty supplement items. Benefique’s point makeup range is called Theoty (note: not Theory), which has been around for quite some time. For spring 2013, Theoty’s packaging will be revamped and the new girlie look has caught my attention. (It reminds me of the very pretty Miss Elégance from a few years ago!)

Theoty’s spring 2013 makeup collection will be released in Japan on February 21st. It includes:

– Cheek (Fantasy Nuance) (above, 2 shades, ¥3990)

– Smart Eyeliner (2 shades, ¥2625)

Shiseido Benefique Theoty Spring 2013 Makeup 2

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– Eyelush (2 sets, ¥1890)

Shiseido Benefique Theoty Spring 2013 Makeup 3

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– Smart Eyes Black F (2 shades, ¥2100)

Shiseido Benefique Theoty Spring 2013 Makeup 5

(images from i-voce.jp)

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– Smart Eyes White E (3 shades, ¥2100)

Shiseido Benefique Theoty Spring 2013 Makeup 6

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– Smart Eyebrow (2 shades, ¥3150)

Shiseido Benefique Theoty Spring 2013 Makeup 4

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– Mascara (Iron Curl) (1 shade, ¥3675)

Shiseido Benefique Theoty Spring 2013 Makeup 7

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The new look is very different from the current packaging, which is more minimal and streamlined.

Shiseido Benefique Theoty Website 1

(image from www.shiseido.co.jp/benefique/)

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Related posts:

Japanese Cosmetics Focus: Shiseido &Face

Shiseido Anessa Spring/Summer 2013 Suncare Collection

New Japanese Beauty Line: Aquagirl